La Dama Tequila Organic comes the Tequila Revolution. La Dama Tequila presents a change in the paradigm of the present and the future of tequila, since we are the largest sustainable blue agave grower in the world.
Our agricultural and production processes are based on the revolutionary ideas of our Mexican ancestors, their perception of being sustainable with nature, our advanced agricultural methodology and the ways in our production processes.
We are the biggest promoters of social sustainability and fair trade in the tequila industry.
We are permanently improving and monitoring the living, educational and health conditions of the people in the Los Altos area who participate in our industry.
Los Altos, in Jalisco, is an area blessed with agave, but the blessings can sometimes be a curse, especially when you realize that this abundant area has only enriched multinational corporations and not locals, exploiting our lands to take the benefits of tequila outside of Mexico.
These multinationals have a great social and environmental debt with the community, due to the poisoning that they have caused to the Earth and to the water during the last decades.
As our industry moves far away from its original practices, we are not only losing the essence of our spirit, we are risking not having the conditions or the resources to cultivate a long-term future.
That is why we are starting a revolution!
La Dama Tequila was born when the Galindo family and Martin Kovar, creators of the sustainable and award-winning “Nebulosa Project” in the Sierra Madre Occidental, joined forces with the Pérez family, the largest sustainable agave growing family in Los Altos.
Thus, together, they created the first environmentally-driven tequila company in the world.
After two years of hard work, we have become a dynamic mix of people of different origins, ages and areas of Mexico and the world.
Many of our family roots are in life sciences, agriculture, hospitality, history, and social activism.
Our agave land in Los Altos was governed by the Chichimecas, an expert community in hunting and gathering with a deep understanding of the natural cycles to which we owe the creation of cultural development and the first distillates of Agave.
Several thousand years ago, in the Chichimeca land, the belief prevailed that the female gender was the most important element in their society because it was the only one that could bring and preserve life.
Their entire social organization was built on the basis of this conception and it is thanks to this paradigm and the fact that they had an amazing ability to transform the ingredients provided to them that the first agave-derived products were created. Everything from food, clothing, and even the holy spirit.
Tequila is an industry that is dominated by men, so, as a necessary tribute to women, we integrate them in our name, La Dama.
At the same time, he actively encourages them through our programs and social activities to participate, not only in our agave industry, but to fulfill goals and dreams that they have set for themselves.
One of La Dama goals is to rescue the original sense of community behind the agave. In Mexico, we live in a beautiful but challenging society. Although it is true that the greatest asset of our country is its people, it is also true that social conditions are far from fair to the same people who help us create Tequila.
From bad public policies, environmental toxicity to unfair economic practices in the industry, the last sector to benefit is the people.
They are the only ones that have not improved their economic conditions, while the profits of the large tequila companies continue to increase.
Don Juan, our agave master began working in agriculture-related jobs when he was ten years old, after a life of resistance and love for the agave he has taught around 1000 people to work the agave in a natural way, as it was done. 60 years ago. For us, Don Juan and all those who work with us are a success story that we want to tell. Our goal is to leave a legacy that says that we were promoting an improvement in the socioeconomic conditions of the families that work with us, who can work in the agave for love and tradition, not out of necessity.
It is widely known that in native communities, such as the Wirarikas of Nayarit and Jalisco, agricultural projects were created with the intention of benefiting up to eight generations after them.
Other native communities in central Mexico perfected the milpa system, where endemic crops benefited from pests and better nutrition while simultaneously growing in the same space. The Chichimecas were experts at foraging without breaking the balance of the areas where co- existed.
In general, all these empires and kingdoms in pre-Hispanic Mexico had one thing in common, they felt an enormous responsibility to love and respect nature while living and coexisting with it. The reason is very simple, all of your religious belief systems were built on natural elements.
As a new generation of Mexicans, we understand the logic behind these beliefs and they inspire us to act responsibly in a way that we can protect our environment for generations to come. We have invested half a decade in the study and development of our own agricultural methods based on the science behind the practices of our ancestors, we have become, in size, the largest Tequila company in the world with a model of sustainable Agave agriculture and Although we are 100% certified organically, it is only a small description of what we really do and what nature really means in our daily lives.
We are moving forward as there are many more things we do to protect the environment and our communities that organic certifications do not even consider, we want to redefine the rules of engagement between corporations, communities and the environment in our industry.
Some things are irrefutable. For example, there is only one planet, there is global warming and the tequila industry has been very toxic. We have had the privilege of working with agave for decades to understand how fragile balance can be. As a new Mexican generation, we are committed to being the first tequila company that fully addresses the environmental problems that this industry creates.
Without lies, with transparency.
While there are many things our team of Biochemistry and Agriculture experts are still working on, we can fully promise that every time you buy a bottle of La Dama the following is happening:
– 4 square meters of land is preserved for the next generation; protected from erosion, ammonia or salts.
500 cubic meters of water from our underground reserves are protected from chemical contamination.
At least 100 species of endemic flora, insects, mammals and birds will be spared chemical toxicity during the lifespan of the agaves used to make your bottle.
1 Recycled agave paper book is donated to a child in the Altos region.
2 hours of Arts and Sciences are taught to a child in the Los Altos region in our “after school” educational workshops.
12 humans will be spared from exposure to chemicals or residual elements during the agave’s 8-year lifespan, INCLUDING YOU.
Alberto Ramirez, chemist, we have to change our ideology diametrically, starting first with our habits and second, which I consider most important: culture.
For years, the only thing that has mattered to the large Tequila companies has been the immediate benefit regardless of the damage to ecosystems and the risk it implies for the health of Tequila workers and consumers. We have to look back to learn.
If you lose history, you lose the present, you lose the future.
Don Juan, I have been working since I was 10 years old in the Agave fields and since then I have seen the same reality repeat itself over and over again. The environmental consequences for animals and plants with the conventional agricultural system are dire and the tequila industry does not seem to care about a fair distribution of benefits that add up to billions of dollars a year in a land where workers barely have enough to survive.
Both education and equity play an important role in helping us promote meaningful change in the masses.
In the region of “Los Altos”, there are most of the multinational companies of Tequila, which together, make up an industry that generates billions of dollars a year; paradoxically, the average income is $ 11 a day for workers in these fields. It is not surprising that our young people have to drop out of school and join the economically active population at a very young age, sometimes risking their lives by migrating illegally to other countries. Issues that could easily be avoided if fairness prevailed in that industry.
From our platforms, we commit to reinvest 20% of our profits in permanent education programs for local children in the communities. Creating a movement focused on science, ecology and the arts with programs such as La Dama After School and La Dama Art & Library Bus. Students will be tracked and awarded scholarships.
It is important to mention that we employ an average of 50% more workers than other conventional companies and pay the highest salaries in the industry because we believe that good things have a fair cost.
La Dama co-founders Marcos Galindo (third generation agavero) and Martin Kovar (world-renowned mixologist), lead an ongoing campaign around the world to discuss serious issues in the industry.
His presentations at some of the most important forums in the world, such as BAR CONVENT BERLIN, are a necessary step in his quest to defend the balance between an endangered ecosystem and the practices that prevail in the tequila industry.
The duo have also developed educational platforms to raise awareness among their peers in the bar and restaurant industry. This year, the team behind La Dama launched the web television series “The Disruptive Cocktail”.
The duo have plenty of other things going on on their own fast-growing social media platforms, all in hopes of driving positive change in the industry. Going forward, La Dama will support music and arts events with an eco-conscious message. At La Dama, we hope to reach out to future generations who are slowly but surely aligning themselves with our movement in Tequila.
Behind the bottle hides a unique and unrepeatable figure, whose species has one of the most magical gifts of nature: the gift of transformation. And it is this gift that inspired us to capture an icon like the butterfly, whose splendor has its origin in patience and wisdom.
It is the principle of transcending reality that inspires us to create, transform ourselves, take existing elements and take them to another plane, to a purer but at the same time complex state. Can you see beyond the obvious?
We believe in the value of what is transcendent. We appreciate the authentic and original formulas our ancestors used when getting close to agave spirits. We create our tequila in the most analog and natural way possible, with endemic yeast in old brick ovens, slowly fermented, in small batches. Ensuring that the best and most sustainable agave in the world is cared for, we do so in a small community-owned distillery high above the canyons of Tototlán, the land of birds.
If you are reading this manifesto, you are already a force for change in our revolution. From Qantima Group, we have the firm commitment in our RSC change the forms of distribution and production of beverages, our movement transcends time and geographical space, we are a new generation, for us everything is about hope, passion and respect for human and natural life.
It’s about doing the right thing. You can be proud to help us take down the bad guys from the biggest brands. Together, we will make tequila what it once was: A spirit of hope.
Enjoy La Dama, change the world.
Enjoy moderately, it is your responsibility.
40 ° / 70cl