Peats Beats Scotch Whiskey the beats whisky, this is the letter of introduction of this Scotch Whiskey that obviously will not go unnoticed because according to the brand and its official communication, it says that:
” There are more unpleasant connotations to the word, but we wanted our beast to have indomitable characteristics …
We wanted our beast to hit you, surprise you, intrigue you, … grab you and shake you, hit you on the head a couple of times … but all with a playful glint in his Eye.
Knowing that having scared you to the end, he would put you down, pat your head and send you happy again. “
To create a great brand of single malt whiskey, you need to be able to mix a great cocktail …
Peat’s Beast, created in 2011, was not just the creation of one person, but the collaboration of many great minds within the exciting world of whiskeys.
Like any other great drink, it is the combination of ingredients that makes the difference.
We believe that our team does a good job every day, that’s why our distillery, classified as an Independent Distillery founded and directed by Eamonn Jones who was regional director of Whyte & Mackay, responsible for the sales of Dalmore, Jura and other major brands.
Gerald Erdrich was its importer, distinguished in the business, crossing the road, these two great minds decided to come together and use their experience and ingredients to make a brand, a beast.
Who could make his beast come to life?
For that, a creative genius was needed. Our dear late friend Mark Graham took on the role of creator.
In collaboration with Los Angeles-based Brazilian artist Dough Alves, the iconic Beast was born.
Once his image was crafted, it fell to more great minds to ensure that the Beast began his heist and forever transformed the scotch drinkers of the world.
Igniting your senses with smoke and fire from the start, wild and fierce.
Industry legend Richard Paterson, aka “The Nose,” confirmed that the drink’s attributes were never less than astonishing.
Eamonn Jones business partner and industrial colleague for 30 years, Aidan Smith, ensured that quality was maintained at every step.
There we have it. A mix of great minds, great brains and great friends have created a fantastic single malt Scotch Whiskey.
The Beast was born!
Whiskey is the national drink of Scotland, more specifically Scotch Whiskey. For the Scots their whiskey is like their flag, their country, their self! more personal.
But for this it must be produced and mature in the country, one of its best kept secrets is to use the water from its springs, so that it acquires specific characteristics that could not be achieved anywhere else in the world.
In Scotland today there are 125 independent distilleries, they populate Scotland from north to south, and many can be visited and thus discover the secrets of the personality of each of their unique distillates.
Each one has its main characteristics, such as distilling when they want, elaborating as they want and aging as they want, each distillate has its own DNA.
That is why Peats Beats has so many secrets and mysteries that you should discover them … traveling through a sip from our bottle … are you coming?
Over the years we have added several different whiskeys aged in different barrels to the Peats Beast family, along with Standard 46% single malt whiskey without refrigeration, without additives or colorants … the range now includes a whiskey aged for 9 months in Pedro Ximinez barrels.
“At Peats Beats we love what we do, many in the industry love what we do, but above all we want the consumer to love what we do”
54º / 70cl