We are going to transport you to the world of Giorgio Armani, exploring his legacy, his origins and the essence of his brand through the firm and deeply rooted pillars of the hand of Giorgio Armani.
Emotional moments, thoughts, images tell us about the history of Armani, they continue and will continue to influence the sophisticated designs of the firm: “Origin” “Sketch” and “Jacket”.
His determination, vision and total fidelity to his ideals: they have been the formula for Giorgio Armani’s success, which will continue to be his legacy to the world, being his emblem from the first moment.
Her first steps in the world of fashion and her path to stardom and global influence were the result of the most unexpected chance.
Unlike other designers of his time, who enjoyed the help of a mentor in their early days and showed an affinity for haute couture, Giorgio Armani has never hidden that he was a self-taught with great aesthetic sensibility who entered the world of fashion. Fashion as an adult and was learning everything from scratch with practice.
In 1957, Giorgio Armani got a job in a Milan department store La Rinascente quickly rose from window dressing to shopping assistant.
The talent that he demonstrated day by day with fabrics led him to the momentous meeting with Nino Cerruti, who decided to give him a chance as a designer.
In another unexpected encounter in the early 1970s, he met Sergio Galeotti, an architect with great entrepreneurial skills who quickly understood Giorgio’s talents and convinced him to open a design studio in Milan.
Success was swift and, thanks to his unique vision of fashion, Giorgio Armani ended up leading the avant-garde of a whole generation of Italian designers.
Throughout Giorgio Armani’s career, there are certain basic elements that have always accompanied him and on which he has relied to communicate his vision. The most important of all is, perhaps, the sketches. Created with pencil and colors, with more or less detail, but always special and totally unique: each sketch is created by hand without ever using the computer.
In the early years it was quite common for Giorgio Armani to make sketches on a black background or even directly on the fabric, with stitched pieces of fabric samples and instructions written on top. However, as time passed, the images became more elaborate and less minimalist.
Despite the rise of the Armani house and its expansion in the world in the different fashion sectors, it also entered the beauty, eyewear, decoration and watches market among others, the sketch has continued to be the centerpiece and the Essential tool used as a starting point.
Giorgio Armani was founded in 1975, since then men and women have seen an elegant and sophisticated version of the Armani style.
Indeed, one of the defining moments in Armani history was the launch of an unstructured, unlined men’s jacket.
Completely relaxed and casual, the blazer sensually hinted at the contours of the body it covered, moving away from the stiff conservative suits worn by men of the 1960s on one side. The light-hearted jacket was an immediate hit: born a new genre of tailoring.
The fruit of his work has led him to dress great Hollywood stars, both in movies and in public appearances. He designs it for the movie American Gigolo, where we can see a young Richard Gere.
These are some of the stars who have recently opted for the designs of Giorgio Armani, the singer Beyonce for example, who has also become the image of her fragrance Diamonds hers.
The white suit that Queen Letizia wore on the day that her request for a hand with Felipe VI, wedding dresses by Katie Holmes and Charlene of Monaco or the creations of ‘Oscar’, like the one that Cate Blanchett wore at the last awards of the Academy, where she was awarded as ‘Best Actress’. Also ours, the actresses Penelope Cruz, Elsa Pataky, Julia Roberts and even the versatile Lady Gaga trust him. But perhaps the most relevant muse of him is and will be the Italian, Sofia Loren.
But Giorgio Armani has continued to innovate and now you can enjoy his Premium water from him, appreciated in the best restaurants in the world, Armani Acqua.
Giorgio Armani, made a fabulous sketch of the bottle, minimalist, elegant, clean, crystalline, a recycled glass container with a high quality aluminum screw cap.
Armani Acqua has been thought and developed for its restaurants, hotels, nightclubs, Giorgio Armani shops, Show Room Armani Privee and Armani Cafe, but now you have the opportunity to enjoy it as its exclusive fashion, its “oligominerale” water low in content. minerals, low in sodium.
Bottled in La Fuente Del Sol, in Lombardy next to Lago Di Como in Italy.
Respecting the environment and in full compliance with the strictest standards of hygiene and quality controls.
Armani Acqua, style, elegance, quality transformed into exclusivity in a supreme glass container, it is not just water, it is Armani in its purest form.
Available with gas and without gas.
24 x 33cl / 06 x 75cl